Our Story
A Place for Thinking About Money, Not Being Sold It
Anong Finance was founded on a straightforward observation: adults approaching major financial turning points often need a quiet, knowledgeable space to think — not another sales presentation.
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Anong Finance — Our Foundation
Anong Finance was established in Bangkok with a clear and modest purpose: to offer adults in the middle years of their financial lives a place to stop, look at the numbers clearly, and think through what they actually mean. The name comes from a Thai word that carries the sense of careful attention — a quality we try to bring to every session we run.
Our programmes grew out of a pattern we noticed repeatedly: people in their forties and early fifties — often well-educated, professionally capable people — who had never sat down with their own household figures in an organised way. Not because they were careless, but because no one had created a calm, non-commercial setting in which to do it. Anong Finance is that setting.
We work only with small groups, and we do not sell financial products of any kind. Our facilitators are trained in financial literacy education and are familiar with the Thai fund environment, Thai Social Security structures, and the specific financial landscape that adults planning for retirement in Thailand face. Every piece of printed material we produce is built for the Thai household, not adapted from materials written for different markets.
Since our founding, we have run programmes for participants from a variety of professional backgrounds — engineers, teachers, civil servants, business owners, and returning expatriates — all of whom came with different relationships to their own numbers, and all of whom left with a clearer picture of their own situation.
The People Behind the Sessions
Our Team
Anong Narongsak
Founder & Lead Facilitator
Anong has spent fifteen years working with adults on financial literacy in Thailand. She developed the household-numbers methodology used in our first workshop and continues to facilitate most of the programme sessions personally.
Prawit Kanchanarat
Fund Literacy Facilitator
Prawit leads the fund-reading programme and has an extensive background in Thai capital markets. His approach in sessions is deliberately non-advisory — he teaches participants to read fund materials, not to make recommendations about them.
Siriporn Thongchai
Programme Coordinator
Siriporn handles the practical running of all cohorts — scheduling, participant communications, and the preparation of printed materials. She is also the first point of contact for most participant enquiries.
How We Work
Our Professional Standards
Strict Participant Privacy
No participant's financial figures are shared within or outside the group. Data collected for registration is held securely and used for no purpose other than administering the programme.
No Product Sales
Our facilitators do not sell, recommend, or receive commission on any financial product. This is a structural rule, not a preference — it protects the integrity of every session.
Facilitator Training
All facilitators have completed formal training in adult financial literacy education and are familiar with Thai financial regulation, fund structures, and Social Security provisions.
Current, Accurate Materials
Worksheets, glossaries, and workbooks are reviewed and updated ahead of each new cohort to reflect current Thai fund categories and Social Security rules.
Small Group Maximum
We cap all cohorts at eight participants. This is not a guideline — it is the limit we apply to every programme to maintain the quality of individual attention in each session.
Post-Session Support
Participants may submit written questions by email following each session. The facilitator responds personally within three business days.
Our Approach to Financial Education
Financial Literacy for the Middle Years
There is a particular kind of financial uncertainty that tends to arrive in one's forties and fifties — not for lack of income or effort, but because the landscape has grown complex. Provident funds accumulate without much attention. Mutual fund factsheets arrive quarterly and sit unread. The question of when to leave full-time work and what that means for Social Security entitlements sits somewhere in the middle distance, familiar but unexamined.
Anong Finance works with adults at precisely this stage. Our workshops are not courses in investment or wealth management — they are reading programmes. We teach participants to read a household budget with accuracy, to read a fund factsheet with fluency, and to read the structure of their own retirement transition with clarity. The decisions that follow belong to the participant.
Bangkok presents a particular version of this landscape. Adults who have worked here for two or more decades may hold provident fund accounts, personal mutual funds, and Thai Social Security contributions across different periods of employment — each governed by different rules and timelines. Understanding how these pieces sit alongside one another is not difficult, but it requires someone to walk through the materials in a calm, unhurried way.
That is what our facilitators do. They are not advisors, and they are careful never to position themselves as such. They are experienced readers of Thai financial documentation, and they pass that reading skill to the participants in each cohort. Participants typically describe the experience as practical, considered, and free of the pressure they associate with financial services more broadly.
Ready to begin
Find the Right Programme for You
If you have a question about whether a particular workshop suits your situation, we are happy to talk it through before you commit to anything.
Send an Enquiry